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Managerial Economics

Demand, supply, cost, market structure and the policy that shapes them.

Illustration for Returns to Scale

Managerial Economics

Returns to Scale

Returns to scale describe what happens to output when all inputs are increased together in the long run: increasing, diminishing or constant returns.

2 min read

Illustration for The Law of Variable Proportions

Managerial Economics

The Law of Variable Proportions

When more and more of one input is added to a fixed input, total product first rises quickly, then slowly, and finally falls. A worked table shows the three phases.

9 min read

Illustration for Production and Cost Analysis: Where to Start

Managerial Economics

Production and Cost Analysis: Where to Start

Production turns inputs such as land, labour and capital into goods and services. Here is how firms make production decisions, the factors of production and the production function.

3 min read

Illustration for Market Equilibrium

Managerial Economics

Market Equilibrium

Market equilibrium is the price at which the quantity demanded equals the quantity supplied. See how excess demand and excess supply push a market back to it, and what shifts it.

7 min read

Illustration for The Law of Supply, and What Shifts It

Managerial Economics

The Law of Supply, and What Shifts It

The law of supply says producers offer more at higher prices, other things equal. Here are the factors that shift supply, the types of supply, the exceptions and elasticity of supply.

9 min read contains equations

Illustration for What Supply Means

Managerial Economics

What Supply Means

Supply is the quantity of a good that producers are willing and able to sell at each price. Here are its features, the law of supply and supply schedules.

4 min read

Illustration for Demand Forecasting

Managerial Economics

Demand Forecasting

Demand forecasting estimates future demand for a product. Here are the types, the main techniques from surveys to the Delphi method, and how forecasts help a business.

13 min read

Illustration for The Exceptions to the Law of Demand

Managerial Economics

The Exceptions to the Law of Demand

When a higher price does not reduce demand: Giffen goods, Veblen goods, price expectations, necessities and the other exceptions to the law of demand.

4 min read

Illustration for Movement Along the Demand Curve, and Shifts of It

Managerial Economics

Movement Along the Demand Curve, and Shifts of It

Why a change in price moves you along the demand curve, while a change in income, tastes or other factors shifts the whole curve, with schedules and graphs.

5 min read

Illustration for The Types of Elasticity of Demand

Managerial Economics

The Types of Elasticity of Demand

The three main types of elasticity of demand, price, income and cross elasticity, with their formulas, the five degrees of price elasticity and the factors behind each.

6 min read

Illustration for Elasticity of Demand

Managerial Economics

Elasticity of Demand

Elasticity of demand measures how strongly the quantity demanded responds to a change in price, income or another factor. Here is the formula and why it matters.

3 min read

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