A mar­ket is a place where buy­ers and sell­ers meet. When those buy­ers and sell­ers agree on what the price and quan­tity will be, and there’s no incen­tive to change the price or the quan­tity, the mar­ket is in equi­lib­rium. In other words, mar­ket equi­lib­rium is the point where the demand and sup­ply are equal.

Mar­ket equi­lib­rium is the point where the demand and sup­ply are equal.

Mar­ket equi­lib­rium is one of the main fun­da­men­tals of the free mar­ket. Promi­nent econ­o­mists have argued that the mar­ket will always go towards equi­lib­rium regard­less of the cir­cum­stances. When­ever there’s an exter­nal shock that might cause dis­tur­bance in the equi­lib­rium, it is a mat­ter of time before the mar­ket reg­u­lates itself and goes to the new equi­lib­rium point.

Mar­ket equi­lib­rium is most effi­cient in mar­kets close to per­fect com­pe­ti­tion. When a monop­oly power exerts con­trol over the prices, it pre­vents the mar­ket from reach­ing the equi­lib­rium point. That’s because com­pa­nies with monop­oly power often set prices above the mar­ket equi­lib­rium price, thereby harm­ing con­sumers and eco­nomic wel­fare.

Mar­ket equi­lib­rium is a vital tool to assess how effi­cient a par­tic­u­lar mar­ket is. Addi­tion­ally, it pro­vides use­ful insights to analyse whether the price is at an opti­mal level and whether the stake­hold­ers are harmed by a price that’s above the equi­lib­rium point.

In indus­tries where firms can exert their mar­ket power to raise prices, this pre­vents some peo­ple who demand the prod­uct from attain­ing it as the price is unaf­ford­able. How­ever, firms in this sit­u­a­tion can still increase their prices above equi­lib­rium as, usu­ally, they face lit­tle to no com­pe­ti­tion.

The graph of mar­ket equi­lib­rium pro­vides use­ful insights into the dynam­ics of a mar­ket. Why do some econ­o­mists argue that a mar­ket is des­tined to reach the equi­lib­rium point in a free mar­ket set­ting?

To under­stand how and why the mar­ket reaches the equi­lib­rium point con­sider Fig­ure 1 below. Imag­ine that the free mar­ket equi­lib­rium is at the inter­sec­tion of sup­ply and demand at the price of £4.

Imag­ine that trans­ac­tions cur­rently occur at a price of £3, which is £1 below the equi­lib­rium price. At this point, you would have a firm will­ing to sup­ply 300 units of goods, but con­sumers are will­ing to buy 500 units. In other words, there is excess demand for the good of 200 units.

The excess demand will push the price up to £4. At £4, firms are will­ing to sell 400 units, and buy­ers are ready to buy 400 units. Both sides are happy!

Supply and demand graph: at price 3, supply is 300 and demand 500; arrows show price rising to equilibrium at 4 and 400 units

Excess demand occurs when the price is below equi­lib­rium and the con­sumers are will­ing to buy more than the firms are pre­pared to sup­ply.

But what if the price at which trans­ac­tions cur­rently occur is £5? Fig­ure 2 illus­trates this sce­nario. In such a case, you would have the oppo­site. This time, you have buy­ers will­ing to buy only 300 units at £5, but sell­ers are will­ing to sup­ply 500 units of goods at this price. In other words, there is an excess sup­ply of 200 units on the mar­ket.

The excess sup­ply will push the price down to £4. The equi­lib­rium out­put occurs at 400 units where every­one is happy again.

Supply and demand graph: at price 5, demand is 300 and supply 500; arrows show excess supply pushing price to equilibrium at 4 and 400 units

Excess sup­ply occurs when the price is above equi­lib­rium and the firms are pre­pared to sup­ply more than the con­sumers are will­ing to buy.

Due to the incen­tive pro­vided by the dynam­ics of prices being above or below the equi­lib­rium, the mar­ket will always have the ten­dency to move towards the equi­lib­rium point. Fig­ure 3 shows the mar­ket equi­lib­rium graph. At the equi­lib­rium point both the demand curve and the sup­ply curve inter­sect, cre­at­ing what is known as equi­lib­rium price P and equi­lib­rium quan­tity Q.

Supply curve S and demand curve D crossing at the equilibrium point, marking equilibrium price P and quantity Q

Changes in Mar­ket Equi­lib­rium

One impor­tant thing to con­sider is that the equi­lib­rium point is not sta­tic but sub­ject to change. The equi­lib­rium point can change when exter­nal fac­tors cause a shift either in the sup­ply or demand curve.

Demand shifts outward from D to D' along supply curve S, moving equilibrium from point 1 (P1, Q1) to point 2 (P2, Q2)

An out­ward shift in the demand curve would cause the mar­ket equi­lib­rium to move from point 1 to point 2 at a higher price (P2) and quan­tity (Q2). The demand could shift either inwards or out­wards. There are many rea­sons why the demand could shift:

A change in income. If an indi­vid­ual’s income increases, the demand for goods and ser­vices will also increase.

Taste change. If some­one didn’t like sushi but started lik­ing it, the demand for sushi would increase.

Price of sub­sti­tute goods. When­ever there is an increase in a price of a sub­sti­tute good, the demand for that good will fall.

Price of com­ple­men­tary goods. As these goods are sig­nif­i­cantly linked, a price drop in one of the com­ple­men­tary goods would increase the demand for the other good.

Supply curve shifts left from S to S', moving equilibrium from point 1 to 2: price rises from P1 to P2 and quantity falls from Q1 to Q2

In addi­tion to demand shifts, you also have sup­ply shifts that cause the mar­ket equi­lib­rium to change. Fig­ure 5 shows what hap­pens to the equi­lib­rium price and quan­tity when there’s a sup­ply shift to the left. This would cause the equi­lib­rium price to increase from P1 to P2, and the equi­lib­rium quan­tity to decrease from Q1 to Q2. The mar­ket equi­lib­rium will move from point 1 to point 2.

Many fac­tors cause the sup­ply curve to shift:

The num­ber of sell­ers. If the num­ber of sell­ers in the mar­ket increases, this would cause the sup­ply to shift to the right, where you have lower prices and higher quan­ti­ties.

Cost of input. If the cost of pro­duc­tion inputs were to increase, it would cause the sup­ply curve to shift left­wards. As a result, the equi­lib­rium would occur at higher prices and lower quan­ti­ties.

Tech­nol­ogy. New tech­nolo­gies that would make the pro­duc­tion process more effi­cient could increase sup­ply, which would cause the equi­lib­rium price to drop and the equi­lib­rium quan­tity to increase.

The envi­ron­ment. Nature plays a vital role in many indus­tries, espe­cially agri­cul­ture. If there are no favourable weather con­di­tions, the sup­ply in agri­cul­ture would fall, caus­ing an increase in equi­lib­rium price and a decrease in equi­lib­rium quan­tity.

Dis­e­qui­lib­rium occurs when the mar­ket can­not reach the equi­lib­rium point due to exter­nal or inter­nal fac­tors that act upon the equi­lib­rium. When sit­u­a­tions like this emerge, you would expect to see an imbal­ance between the quan­tity sup­plied, and the quan­tity demanded.

Con­sider the case of a fish mar­ket. Fig­ure 6 below illus­trates the mar­ket for fish that is ini­tially in equi­lib­rium. At point 1, the sup­ply curve for fish inter­sects the demand curve, which pro­vides the equi­lib­rium price and quan­tity in the mar­ket.

Supply and demand for fish meeting at Pe and Qe, with excess supply at the higher price P1 and excess demand at P2

What would hap­pen if the price was P1 instead of Pe? In that case, you would have fish­er­men wish­ing to sup­ply much more than the num­ber of peo­ple who want to buy fish. This is a mar­ket dis­e­qui­lib­rium known as excess sup­ply: sell­ers want­ing to sell more than the demand for the good.

On the other hand, you would have less fish sup­plied when the price is below the equi­lib­rium price but sig­nif­i­cantly more fish demanded. This is a mar­ket dis­e­qui­lib­rium known as excess demand. Excess demand hap­pens when the demand for the good or ser­vice is much higher than the sup­ply.

Key terms

Busi­ness Plan (BP)
A busi­ness plan is a doc­u­mented strat­egy for a busi­ness that high­lights its goals and its plans for achiev­ing them. It out­lines a com­pa­ny's go-to-mar­ket plan, finan­cial pro­jec­tions, mar­ket research, busi­ness pur­pose, and mis­sion state­ment.

Com­mon ques­tions

What is meant by equi­lib­rium price?

The equi­lib­rium price is the price at which demand matches sup­ply, pro­duc­ing a mar­ket equi­lib­rium accept­able to buy­ers and sell­ers. At the point where an upward-slop­ing sup­ply curve and a down­ward-slop­ing demand curve inter­sect, sup­ply and demand in terms of the quan­tity of the goods are bal­anced, leav­ing no sur­plus sup­ply or unmet demand. The level of the mar­ket-clear­ing price depends on the shape and posi­tion of the respec­tive sup­ply and demand curves, which are influ­enced by numer­ous fac­tors.