The law of demand says that, other things remain­ing the same, the quan­tity demanded of a good moves in the oppo­site direc­tion to its price. When the price rises, peo­ple buy less; when it falls, they buy more.

The law of demand is a basic prin­ci­ple of micro­eco­nom­ics. Used together with the law of sup­ply, it explains how resources are allo­cated in a mar­ket and how the equi­lib­rium price and quan­tity of a good are reached.

Downward-sloping demand curve: quantity demanded rises from 2 to 10 as price falls from 10 to 2, with price 6 at quantity 6 marked

The law is usu­ally shown as a graph. The demand curve shows the rela­tion­ship between the price of a good and the quan­tity demanded at each price.

Its exact shape varies from good to good. It is often drawn as a curve bend­ing towards the ori­gin, but many eco­nom­ics text­books draw it as a straight line for sim­plic­ity.

Quan­tity demanded is mea­sured on the x-axis and price on the y-axis. Because price and quan­tity move in oppo­site direc­tions, the demand curve slopes down­wards from left to right.

Keep one dis­tinc­tion clear. The quan­tity demanded is the amount con­sumers are will­ing to buy at one par­tic­u­lar price. Demand is the whole rela­tion­ship between the good's price and the quan­tity demanded, that is, the entire curve.