Compared to the monopolistic market, an oligopoly market has higher barriers to entry. Its key feature is that a few firms, often only a handful, control most of the market. In addition, these firms are interdependent for pricing decisions, which means a price change by one firm leads its competitors to change their prices too. A firm that does not respond quickly to a rival's price cut may lose customers and market share.
Collusive agreements help companies decide the supply of a product and get a better price for their products. Since only a few companies are present in these types of markets, the chances of firm collusion are very high. Collusion raises the firms' profit margins and makes their future cash flows more certain. Such collusive agreements between a group of companies are called cartels.
Main characteristics of an oligopoly market
Profit maximization conditions: An oligopoly maximizes profits by producing where marginal revenue equals marginal costs.
Ability to set price: Oligopolies are price setters rather than price takers.
Entry and exit: Barriers to entry are high. The most important barriers are economies of scale, patents, access to expensive and complex technology, and strategic actions by incumbent firms designed to discourage or destroy nascent firms. Additional sources of barriers to entry often result from government regulation favoring existing firms making it difficult for new firms to enter the market.
Number of firms: "Few" – a "handful" of sellers. There are so few firms that the actions of one firm can influence the actions of the other firms.
Long run profits: Oligopolies can retain long run abnormal profits. High barriers to entry prevent outside firms from entering the market to capture excess profits.
Product differentiation: Product may be homogeneous (steel) or differentiated (automobiles).
Perfect knowledge: Assumptions about perfect knowledge vary but the knowledge of various economic factors can be generally described as selective. Oligopolies have perfect knowledge of their own cost and demand functions but their inter-firm information may be incomplete. Buyers have only imperfect knowledge as to price, cost and product quality.
Interdependence: The distinctive feature of an oligopoly is interdependence. Oligopolies are typically composed of a few large firms. Each firm is so large that its actions affect market conditions. Therefore, the competing firms will be aware of a firm's market actions and will respond appropriately. This means that in contemplating a market action, a firm must take into consideration the possible reactions of all competing firms and the firm's countermoves. It is very much like a game of chess or pool in which a player must anticipate a whole sequence of moves and countermoves in determining how to achieve his or her objectives. For example, an oligopoly considering a price reduction may wish to estimate the likelihood that competing firms would also lower their prices and possibly trigger a ruinous price war. Or if the firm is considering a price increase, it may want to know whether other firms will also increase prices or hold existing prices constant. This high degree of interdependence and need to be aware of what other firms are doing or might do is to be contrasted with lack of interdependence in other market structures. In a perfectly competitive (PC) market there is zero interdependence because no firm is large enough to affect market price. All firms in a PC market are price takers, as current market selling price can be followed predictably to maximize short-term profits. In a monopoly, there are no competitors to be concerned about. In a monopolistically competitive market, each firm's effect on market conditions is so small that it can as to be safely ignored by competitors.
Non-Price Competition: Oligopolies tend to compete on terms other than price. Loyalty schemes, advertisement, and product differentiation are all examples of non-price competition.
Example of Oligopoly Market
A well-known example is the Organization of the Petroleum Exporting Countries (OPEC), where a small group of oil-producing countries meet to decide how much crude oil to supply, and so indirectly influence world crude oil prices.
Common questions
Why are there only a few firms in an oligopoly?
Firms in an oligopoly need to invest huge sums to enter and survive, and to cope with swings in demand, supply and margins. Because any change in policy or pricing by one firm changes the game for all the others, each must stay alert and a step ahead. So there are few competitors, but the competition among them is fierce.
What are some examples of oligopoly markets?
Examples include the aviation, automobile, music, oil, steel, tyre and pharmaceutical industries, and large grocery chains.